Neuhaus Franchise

Why become a neuhaus franchisee?

Our franchisee is the heart of our chocolate family. When you join us, you're not just investing in a business; you're joining a community of like-minded chocolate enthusiasts.

The sweet benefits: 

Premium chocolates: As our franchisee, you'll have exclusive access to our premium Belgian chocolates that have delighted taste buds around the world.

Proven success: You will be joining a brand with a track record of success, both in Belgium as internationally.

Comprehensive support: Our dedicated team is committed to your success. From training to marketing, we're here to support you every step of the way.


At Neuhaus, we're committed to your success from day one and beyond. Our franchisee support goes beyond just the initial investment. We offer a range of services to ensure your journey is as smooth as possible.


Neuhaus Academy

Our extensive training programs begin before your boutique's grand opening and continue afterwards for both you as well as your dedicated sales staff. We believe that knowledge and expertise are key ingredients to creating a delightful chocolate experience.


Location assessment & Shop fit-out

Choosing the right location is crucial, and we're here to help. Our experts will assist you in assessing the perfect location, ensuring that foot traffic and local demographics align with your business goals. We also provide supervision in the shop fit-out process, making sure your boutique embodies the premium Neuhaus brand.


Operational support

We provide on-the-ground operational support to help you navigate the day-to-day challenges of running a successful chocolate boutique.



360° degrees marketing campaigns including window kits, social media campaigns and participating in our Insiders Program, which is designed to engage Neuhaus enthusiasts and create more opportunities for them to visit your boutique.


Omnichannel advantage

Which also includes the power of online sales. Each boutique can tap into the world of e-commerce thanks to an integration on

Financial commitment

Becoming our franchisee involves a carefully planned investment to ensure your success. With good management, our franchisees typically see a return on investment (ROI) by the end of year three, making this a sweet and profitable endeavor.

Own capital: Minimum 50% of total investment

In summary:

  • Entrance fee: € 15.000
  • Initial stock: € 12.000 – € 15.000
  • Neuhaus design: € 75.000 – € 90.000
  • Renovation works (*): € 50.000 – € 80.000
  • Marketing royalty: 2.5% on net TO

(*) total cost depending on total surface retail location and technical condition of the chosen location.

Neuhaus Chocolates Icon Collection Box

Our store concepts


Neuhaus Boutique

High street location or within shopping mall

Retail space: 30-35 Sqm² (320-375 Sqf²)

Storage space: 20 Sqm² (215 Sqf²)

ON the go

Neuhaus Kiosk

Premium shopping mall

Kiosk: 16 Sqm² (160 Sqf²)

Storage: 20 Sqm² (215 Sqf²)

Bringing the best of belgian chocolate to the world

As we embark on our journey to expand Neuhaus across the world, we're in search of franchisees and locations in Europe and the United States that align with our commitment to delivering premium chocolates and exceptional experiences to local communities. Our ideal locations encompass the following criteria:

Retail surface: Spaces ranging from 30-35 Sqm2, providing enough room to showcase our exquisite chocolate creations and engage with our customers.

Storage space: A minimum of 20 Sqm2 dedicated to storage is essential to ensure that our chocolates are kept in optimal condition. This space allows us to maintain the quality and freshness of our products.

Strategic window placement: We appreciate the power of visually enticing displays. Locations with ample windows for exposure are preferred, allowing us to create captivating chocolate showcases.

Sunlight considerations: To maintain the delicate nature of our chocolates, we aim to avoid direct sunlight entering the windows. This precaution is vital to preserving the quality of the chocolate. South facing locations are therefor to be avoided.

Retail catchment population of minimum 100.000 people.

These location requirements will be carefully considered to ensure that each Neuhaus boutique can deliver the premium experience our customers expect. As we expand, we will prioritise these factors in selecting the locations to create a haven for chocolate lovers.



Join our chocolate family today! Fill out the information form below, and we will contact you shortly.